No good story ever starts with salad, they say. Well, neither does this one. But it does start with some passion for coffee, photography and surely some hard core fixed gear attitude.
Tru Fix Kru established by a team of three is organising alleycat bicycle races, managing their lifestyle shop in Riga and has established a clothing brand making some bad ass t-shirts.
The founders include the Red Bull Minidrome champion Toms Alsbergs, extreme sports photographer PavLove and local pro barista Ingemars.
It all started on the streets of Riga with fixed gear bikes and a will to make it to the top. The tattoo artist Jancis from Rigas Tinte helped with drawing up the original logo depicting a skull with an aero wheel and a traditional sign for the eyes, the first skull of the series. It worked well on the stickers at the beginning but soon the crew realised clothing brand would be the way to go.
Variations have taken place since then and a second, 'Stolen Collection' has been made with new animal based characters. The tees have elongated back to serve a cyclist and hide one's ever proudly flashing crack, no matter how glorious it is.
The tees are custom sewed to be just right for Tru cyclists demands and are made with enormous attention to detail. Will make every man or woman wearing one proud.
All together Toms with his winning technique, PavLove with his eye to perfection and Ingemars with his perfection for quality are doing a great job and we can't wait to see more great products coming to our store, with Tru Fix attitude of course.
Praying hands tee
Classic girly skull tee
Tru Fix Jesus tee