Why / How did you start your business in the bicycle industry?
VELOSOCK is the first patented design indoor bicycle cover in the world and the story starts in our own home. A home where we keep our bicycles, and where the floors get dirty and the walls get streaked by the tires. We decided to create a product that would make keeping your bike indoors beautiful and would keep your house clean at the same time. We made the product, then we patented it. We started to go to international bicycle industry exhibitions and participated in product design competitions. We were well received and became more motivated to move ahead and start to offer VELOSOCK for sale globally because the amount of cyclists in the world keeps growing and ever more people are keeping their bikes indoor because they have nowhere else to leave it, which is particularly relevant in urban areas.
What is your own favourite product from the brand?
My favourite is the bicycle cover with the peacock design. The design plays a large role in creating our products. The design is the message that people choose when they choose us. It reflects our and our clients' values. I believe that the biggest artist in the world is mother nature, which is why many VELOSOCK product designs are inspired by nature. With our product design, we want to remind people that nature, its presence is important to our existence and that riding a bike is a way that you can thank nature since it doesn't pollute like other methods of transportation do.
Do you have a favourite cycling event/activity that you take up every year?
We support the local MTB marathon. But each year we attend the Eurobike exhibition where we get to meet with other cycling industry professionals, find new partners, and get to know the latest news in the industry.
This year Eurobike will be held from August 31s- September 4th
What inspires you to cycle, what places would you suggest to cycle to?
That would have to be the emotions. The feeling of biking and the lingering emotions when you get off your bike to go back home. And the idea, that by moving around you're not doing any harm to nature. I believe that the bicycle is an excellent method of transportation within a city. Meanwhile, on weekends it's an awesome way to relax after a work week and spend time with your family in fresh air. Come visit us in Latvia - we're a small, but very scenic country, and we have fantastic bike trails with breathtaking views in practically untouched nature.
What's planned for near future for the brand?
Right now we offer two products - indoor bike covers and luggage covers. Within the year we want to add at least 3 new innovated products and add to our collection of product designs. Follow along for the news!
Gvido Bajārs I Velosock founder